Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.

Contributor(s):

Material type: Text

TextSeries: Advances in econometrics ; 16Publication details: Amsterdam ; New York : JAI, 2002.Description: ix, 350 p. : ill. ; 23 cmISBN:

0762308575

Subject(s):

DDC classification:

658.8'01'5195 22

LOC classification:

HF5415.122 .E29 2002

Online resources:

Summary: In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN HQ Library		658.8'01'5195 ECO (Browse shelf(Opens below))		Available	31008100041173
Monograph & others	CBN HQ Library		658.8'01'5195 ECO (Browse shelf(Opens below))		Available	31008100041181
Monograph & others	CBN IBADAN BRANCH LIBRARY General Stacks		658.8'01'5195 (Browse shelf(Opens below))	c.1	Available	31008100728241
Monograph & others	CBN KANO BRANCH LIBRARY General Stacks	Non-fiction	658.8'01'5195 ECO (Browse shelf(Opens below))	c.1	Available	31008100649959
Monograph & others	CBN BAUCHI BRANCH LIBRARY General Stacks	Non-fiction	658.8'01'5195 ECO (Browse shelf(Opens below))	c.1	Available	31008100574959
Monograph & others	CBN LAGOS LAISON OFFICE LIBRARY General Stacks	Non-fiction	658.8'01'5195 ECO (Browse shelf(Opens below))	v.16 c.1	Available	31008101177208
Monograph & others	CBN LAGOS LEARNING CENTRE LIBRARY General Stacks	Non-fiction	658.8'01'5195 ECO (Browse shelf(Opens below))	v.16 c.1	Available	31008100849815

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Includes bibliographical references.

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.

oif 21/07/14

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