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Material type:
TextPublication details: London : The Macmillan Press Ltd., c1976.Description: x, 170 p. :illISBN: - 0333184785
- 0333184793 (pbk.)
- 658.816 LIV
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Monograph & others
|
CBN HQ Library General Stacks | Non-fiction | 658.816 LIV (Browse shelf(Opens below)) | Available | 31008100218094 |
Includes bibliographical references and index.
This book was written for two main group of readers in mind. The first is for students taking course in marketing or in those branches of economics which go under the heading of industrial or applied economics. The second group comprises company executives who are involved in, or whose activities are affected by, pricing decisions.
hza 28/01/2019
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