Principles of marketing /
Material type:
TextPublication details: New York : Macmillan, [c.1962].Description: 716 p. :illSubject(s): DDC classification: - 658.8 TOU
- HF5415 .T65
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Monograph & others
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CBN HQ Library General Stacks | Non-fiction | 658.8 TOU (Browse shelf(Opens below)) | Available | 31008100212469 |
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| 658.8 MOR Management skills in marketing / | 658.8 MOR Management skills in marketing / | 658.8 TEA Marketing in hospitality and tourism : | 658.8 TOU Principles of marketing / | 658.8 WEI Market Segmentation : | 658.8 WIN Export marketing operations : | 658.800151 NAE Building implementable marketing models / |
Includes bibliographic references and index
In this edition the authors emphasize the functional approach, to point up the dynamic character and the complexity of marketing and to provide an analytical basis for the study of the subject.
rpm 21/01/2019
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