Marketing research in the developing countries : a handbook /

By:

Kracmar, John Z

Material type: Text

TextSeries: Praeger special studies in international economics and developmentPublication details: New York : Praeger Publishers, c1971.Description: xviii, 322 p. :illSubject(s):

Marketing research

DDC classification:

658.83 KRA

LOC classification:

HF5415.2 .K73

Summary: The object in writing this book has been to help bridge the gulf in the literature by contributing an affirmative opinion to the general discussion of the obstacles and possibilities of marketing research in the developing areas.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.83 KRA (Browse shelf(Opens below))	Available		31008101218382

Includes bibliographical references: p. 317-322.

The object in writing this book has been to help bridge the gulf in the literature by contributing an affirmative opinion to the general discussion of the obstacles and possibilities of marketing research in the developing areas.

II 18/01/2019

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