Business strategy : theory and cases /
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TextPublication details: Mason, OH. : South-Western Cengage Learning, c2009.Edition: 2nd ed., International student edDescription: v. (various pagings)ISBN: - 9780324585889
- 0324585888
- 658.4012 HOS
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| 658.4012 ADA Strategy management in central banks / | 658.4012 ADA Strategy management in central banks / | 658.4012 ELG The strategic analysis cycle tool book : | 658.4012 HOS Business strategy : | 658.4012 JOH Exploring Corporate Strategy; | 658.4012 REY Introduction to business architecture / | 658.4012 SCH Strategy deployment in business units : |
Includes bibliographical references and index.
This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.
oif 22/05/14
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