Central Bank of Nigeria Library

Global marketing : (Record no. 578)

MARC details
000 -LEADER
fixed length control field 02108cam a2200313 a 4500
001 - CONTROL NUMBER
control field 96021836
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151013135829.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960503s2009 us ab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96021836
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263627 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071263624 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .J63 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johanson, Johny K.
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title foreign entry, local marketing, and global management /
Statement of responsibility, etc. Johny K. Johansson.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 662 p. :
Other physical details ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill International edition
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Fundamentals Chapter 1: The Global Marketing Task Chapter 2: Theoretical Foundations Chapter 3: Cultural Foundations Part II: Foreign Entry Chapter 4: Country Attractiveness Chapter 5: Export Expansion Chapter 6: Licensing, Strategic Alliances, FDI Part III: Local Marketing Chapter 7: Understanding Local Customers Chapter 8: Local Marketing in Mature Markets Chapter 9: Local Marketing in New Growth Markets Chapter 10: Local Marketing in Emerging Markets Part IV: Global Management Chapter 11: Global Marketing Strategy Chapter 12 Global Products and Services Chapter 13: Global Branding Chapter 14: Global Pricing Chapter 15: Global Distribution Chapter 16: Global Advertising Chapter 17: Global Promotion, E-Commerce, and Personal Selling Chapter 18: Organizing for Global Marketing
520 ## - SUMMARY, ETC.
Summary, etc. Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. This title develops the varied skills a marketing manager needs to be successful in each of these tasks. It focuses on material that is relevant to the global context
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="Table of contents only ">Table of contents only </a>
-- <a href=" http://www.loc.gov/catdir/toc/ecip0827/2008039034.html"> http://www.loc.gov/catdir/toc/ecip0827/2008039034.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Monograph & others
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Holds Full call number Barcode Date last seen Bill Date Koha item type Collection code Shelving location Copy number
    Dewey Decimal Classification     CBN ABEOKUTA BRANCH LIBRARY CBN ABEOKUTA BRANCH LIBRARY 14/02/2019     658.8'4 JOH 31008100757661 14/02/2019 14/02/2019 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN AKURE BRANCH LIBRARY CBN AKURE BRANCH LIBRARY 16/07/2018     658.8'4 JOH 31008100366794 16/07/2018 16/07/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN ASABA BRANCH LIBRARY CBN ASABA BRANCH LIBRARY 09/10/2019     658.8'4 JOH 31008100555362 09/10/2019   Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN BAUCHI BRANCH LIBRARY CBN BAUCHI BRANCH LIBRARY 30/08/2018     658.8'4 JOH 31008100570437 30/08/2018 30/08/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN BENIN BRANCH LIBRARY CBN BENIN BRANCH LIBRARY 05/10/2018     658.8'4 JOH 31008100580782 05/10/2018 05/10/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN CALABAR BRANCH LIBRARY CBN CALABAR BRANCH LIBRARY 19/02/2020     658.8'4 JOH 31008101032114 19/02/2020 19/02/2020 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN ENUGU BRANCH LIBRARY CBN ENUGU BRANCH LIBRARY 14/12/2018     658.8'4 JOH 31008100782354 14/12/2018 14/12/2018 Monograph & others Non-fiction General Stacks c. 1
    Dewey Decimal Classification     CBN HQ Library CBN HQ Library 13/10/2015     658.8'4 JOH 31008100007737 13/10/2015 13/10/2015 Monograph & others      
    Dewey Decimal Classification     CBN HQ Library CBN HQ Library 13/10/2015     658.8'4 JOH 31008100007745 13/10/2015 13/10/2015 Monograph & others      
    Dewey Decimal Classification     CBN IBADAN BRANCH LIBRARY CBN IBADAN BRANCH LIBRARY 05/12/2018     658.8'4 JOH 31008100733183 05/12/2018 05/12/2018 Monograph & others Non-fiction General Stacks c1,5th ed
    Dewey Decimal Classification     CBN JOS BRANCH LIBRARY CBN JOS BRANCH LIBRARY 22/03/2018     658.8'4 JOH 31008100379920 22/03/2018 22/03/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN KADUNA BRANCH LIBRARY CBN KADUNA BRANCH LIBRARY 21/11/2018     658.8'4 JOH 31008101170864 21/11/2018 21/11/2018 Monograph & others Non-fiction General Stacks  
    Dewey Decimal Classification     CBN KANO BRANCH LIBRARY CBN KANO BRANCH LIBRARY 08/11/2018     658.8'4 JOH 31008100667381 08/11/2018 08/11/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN KATSINA BRANCH LIBRARY CBN KATSINA BRANCH LIBRARY 17/05/2018     658.8'4 JOH 31008100500699 17/05/2018 17/05/2018 Monograph & others Non-fiction General Stacks  
    Dewey Decimal Classification     CBN LAGOS LAISON OFFICE LIBRARY CBN LAGOS LAISON OFFICE LIBRARY 09/05/2018     658.8'4 JOH 31008100690151 09/05/2018 09/05/2018 Monograph & others   General Stacks c.1
    Dewey Decimal Classification     CBN LAGOS LEARNING CENTRE LIBRARY CBN LAGOS LEARNING CENTRE LIBRARY 19/10/2018     658.8'4 JOH 31008100723218 19/10/2018 19/10/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN MAIDUGURI BRANCH LIBRARY CBN MAIDUGURI BRANCH LIBRARY 17/10/2018     658.8'4 31008100447115 17/10/2018 17/10/2018 Monograph & others Non-fiction General Stacks c. 1
    Dewey Decimal Classification     CBN MAKURDI BRANCH LIBRARY CBN MAKURDI BRANCH LIBRARY 13/10/2015     658.8'4 JOH 31008100365655 30/05/2019 13/10/2015 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN MINNA BRANCH LIBRARY CBN MINNA BRANCH LIBRARY 28/08/2018     658.8'4 JOH 31008100807417 28/08/2018 28/08/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN OWERRI BRANCH LIBRARY CBN OWERRI BRANCH LIBRARY 14/05/2018     658.8'4 JOH 31008100472444 14/05/2018 14/05/2018 Monograph & others Non-fiction General Stacks c.1
    Dewey Decimal Classification     CBN PORTHARCOURT BRANCH LIBRARY CBN PORTHARCOURT BRANCH LIBRARY 10/05/2018     658.8'4 JOH 31008100519707 10/05/2018 10/05/2018 Monograph & others Non-fiction General Stacks C.1
    Dewey Decimal Classification     CBN SOKOTO BRANCH LIBRARY CBN SOKOTO BRANCH LIBRARY 19/03/2018     658.8'4 JOH 31008100397112 19/03/2018 19/03/2018 Monograph & others Non-fiction    
    Dewey Decimal Classification     CBN UYO BRANCH LIBRARY CBN UYO BRANCH LIBRARY 25/04/2018     658.8'4 JOH 31008100550231 25/04/2018 25/04/2018 Monograph & others Non-fiction General Stacks C1
    Dewey Decimal Classification     CBN YOLA BRANCH LIBRARY CBN YOLA BRANCH LIBRARY 12/04/2018     658.8'4 JOH 31008100488309 12/04/2018 12/04/2018 Monograph & others Non-fiction General Stacks c.1