Central Bank of Nigeria Library

Advances in Advertising Research (Vol. V) (Record no. 3404)

MARC details
000 -LEADER
fixed length control field 03361nam a22005055i 4500
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151013141922.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141125s2015 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658081324
-- 978-3-658-08132-4
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-658-08132-4
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410-5417.5
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Banks, Ivana Bušljeta.
Relator term editor.
245 10 - TITLE STATEMENT
Title Advances in Advertising Research (Vol. V)
Medium [electronic resource] :
Remainder of title Extending the Boundaries of Advertising /
Statement of responsibility, etc. edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.
260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Wiesbaden :
Name of publisher, distributor, etc. Springer Fachmedien Wiesbaden :
-- Imprint: Springer Gabler,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent XI, 330 p. 33 illus.
Other physical details online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type text file
Encoding format PDF
Source rda
490 1# - SERIES STATEMENT
Series statement European Advertising Academy ;
Volume/sequential designation 5
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC.
520 ## - SUMMARY, ETC.
Summary, etc. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement  Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics/Management Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Research.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management/Business for Professionals.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name De Pelsmacker, Patrick.
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Okazaki, Shintaro.
Relator term editor.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783658081317
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title European Advertising Academy ;
Volume number/sequential designation 5
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1007/978-3-658-08132-4">http://dx.doi.org/10.1007/978-3-658-08132-4</a>
912 ## -
-- ZDB-2-SBE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type E-Books

No items available.