Central Bank of Nigeria Library

Customer Co-Design (Record no. 3398)

MARC details
000 -LEADER
fixed length control field 03290nam a22004575i 4500
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151013141922.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141015s2015 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658075262
-- 978-3-658-07526-2
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-658-07526-2
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD28-70
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV6
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code PDG
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS087000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.514
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thallmaier, Stefan R.
Relator term author.
245 10 - TITLE STATEMENT
Title Customer Co-Design
Medium [electronic resource] :
Remainder of title A Study in the Mass Customization Industry /
Statement of responsibility, etc. by Stefan R. Thallmaier.
260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Wiesbaden :
Name of publisher, distributor, etc. Springer Fachmedien Wiesbaden :
-- Imprint: Springer Gabler,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent XXI, 218 p. 29 illus.
Other physical details online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type text file
Encoding format PDF
Source rda
490 1# - SERIES STATEMENT
Series statement Markt- und Unternehmensentwicklung Markets and Organisations
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.
520 ## - SUMMARY, ETC.
Summary, etc. Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers’ Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics/Management Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation/Technology Management.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Research.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales/Distribution/Call Center/Customer Service.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783658075255
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Markt- und Unternehmensentwicklung Markets and Organisations
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1007/978-3-658-07526-2">http://dx.doi.org/10.1007/978-3-658-07526-2</a>
912 ## -
-- ZDB-2-SBE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type E-Books

No items available.