Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (Record no. 3180)
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| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151013141916.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319131627 |
| -- | 978-3-319-13162-7 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-319-13162-7 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Elizabeth J. |
| Relator term | editor. |
| 245 10 - TITLE STATEMENT | |
| Title | Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Elizabeth J. Wilson, William C. Black. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cham : |
| Name of publisher, distributor, etc. | Springer International Publishing : |
| -- | Imprint: Springer, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXV, 455 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Enhancing Learning in Advanced Marketing Courses -- Current Issues in Salesforce Management -- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality -- Methods and Logic of Theory Building and Assessment -- Marketing/Promoting Services: What is it the Customers Seek? -- Retail Shopping Behavior and Other Issues -- Comparative Marketing Studies -- Issues in Marketing Planning and Strategy -- Issues in Curriculum, Student Choice and Perception -- Exploring Models and Methods in Consumer Behavior -- Competitive Challenges in Global Markets -- Improving Quality and Relationships in Service Delivery -- Global Issues in Promotion Management -- Retailing Environment and Strategy -- Customer Retention in Service Industries -- Applied Research Methods -- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1) -- New Challenges in Industrial Marketing -- Methodological Issues and Advances in International Marketing -- Marketing Channels: Structural and Behavioral Dimensions -- Building Student Competencies -- The Influences of Peripheral Cues in Advertising -- Individual Differences and Consumer Attitudes and Behaviors -- Methods of Analysis of Marketing Data -- Euromarketing: Research in Progress and Present Issues -- Country-of-Origin Studies -- Product and Price Management -- Conceptual Marketing Issues and Some Applications in Europe -- Developing and Assessing Marketing Measures -- Green Marketing and Other External Influences to Marketing Strategy -- Issues in International Retailing -- NAFTA: Issues and Problems II -- Methods and Systems for Efficiency and Effectiveness in Marketing -- Perspectives in the Evaluation of Marketing Performance -- Gender, Ethics, and Advertising Effectiveness -- Nature of Services: Strategic Implications -- Marketing Channels Relationships -- Marketing Education Potpourri -- Consumer Choice Processes and Consumership -- Issues in Salesforce Motivation and Control. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics/Management Science. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales/Distribution/Call Center/Customer Service. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Black, William C. |
| Relator term | editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783319131610 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1007/978-3-319-13162-7">http://dx.doi.org/10.1007/978-3-319-13162-7</a> |
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| -- | ZDB-2-SBE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
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