Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (Record no. 3176)
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| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151013141916.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319131412 |
| -- | 978-3-319-13141-2 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-319-13141-2 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Elizabeth J. |
| Relator term | editor. |
| 245 10 - TITLE STATEMENT | |
| Title | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Elizabeth J. Wilson, Joseph F. Hair, Jr. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cham : |
| Name of publisher, distributor, etc. | Springer International Publishing : |
| -- | Imprint: Springer, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXX, 350 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Poster Session -- Destination Branding -- Measuring Consumer Responses to Marketplace Stimuli -- Innovation in Marketing Instruction -- Ethical Issues in Marketing -- Developing Measurement Tools for Global Marketing -- Supplier Satisfaction or Satisficing? -- Using the Internet and World Wide Web in the Marketing Classroom -- Customer Satisfaction Research Topics -- Relationship Marketing and Strategic Alliances -- Creating Ethical Compliance Systems in Marketing Organizations -- Strategic Issues in Global Marketing -- The Role of Value in Marketing Management -- Salesforce Performance -- The Marketer as Entrepreneur -- Ethics and the Marketing Educator -- Advertising at the Crossroads: The Emerging Challenges -- Retail Channel Climates: The Heat is On -- Continuing Controversies on Ethical Issues in Global Marketing Management -- Branding, Country of Origin, and Control Issues in Global Marketing -- Issues in Sales Management -- Developing and Managing Products -- Antecedents and Consequences of Marketing Strategies -- Cross-Functional Issues in the Market-Oriented Firm -- Issues in Global Marketing Management -- Sales Management -- Strategic Marketing for the 21st Century -- The Internet and Marketing Pedagogy -- Strategic and Managerial Issues in Services Marketing -- Current Issues in Research Methodology -- Information Technology and the Future of Marketing Communications -- Issues in Technology and the Internet -- Consumer Behavior in a Services Context: Quality, Satisfaction, Switching -- Global Distribution and Logistics -- Nonpersonal Communication Strategies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics/Management Science. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales/Distribution/Call Center/Customer Service. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Jr., Joseph F. |
| Relator term | editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783319131405 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1007/978-3-319-13141-2">http://dx.doi.org/10.1007/978-3-319-13141-2</a> |
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| -- | ZDB-2-SBE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
No items available.