Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference (Record no. 3149)
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|---|---|
| fixed length control field | 05824nam a22004815i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151013141915.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141111s2015 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319118062 |
| -- | 978-3-319-11806-2 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-319-11806-2 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj. |
| Relator term | editor. |
| 245 10 - TITLE STATEMENT | |
| Title | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Dheeraj Sharma, Shaheen Borna. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cham : |
| Name of publisher, distributor, etc. | Springer International Publishing : |
| -- | Imprint: Springer, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIX, 331 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Doctoral Colloquium Session: Latest Methodological Considerations -- Retailing: Mood and Emotion in a Retail Setting -- Consumer Behavior: Consumers Perceptions of Corporate Social Responsibility -- Sports Marketing: Fan Avidity -- Doctoral Colloquium Session: Ethics, Covert Marketing, Church Marketing and Negative Rumor Mongering -- B2B and Relationship Marketing: Managing Channel Relationships for Success -- International/Multinational Marketing: Organizational Challenges in the Age of Globalization -- Services Marketing: Refining Relationships -- Excellence in Marketing Education and Innovative Teaching: The Many Facets of Learning -- Doctoral Colloquium Session: Sales, Relationship and Distribution Strategies -- Contributions to Retailing and Personal Selling -- Sports Marketing: Branding in Sports -- Marketing Strategy: Customer Relationship Management -- Consumer Behavior: Eeny-Meeny, Miney-Mo -- Doctoral Colloquium Session: Consumer Behavior Issues -- Service Marketing: Evaluating Service Technology -- Product and Brand Management: New Product Innovation -- Marketing Promotion and Communication: Consumer Responses to Promotional Effects -- Doctoral Colloquium Session: International Marketing and Cross-Cultural Research -- B2B and Relationship Marketing: New Perspectives in B2B Relationships.- Supply Chain Management: Inter-organizational Issues in Supply Chain Management.- Consumer Behavior: Transcending to a Higher Purpose: Spirituality, Charity, and Materialism -- Doctoral Colloquium Session: Internet Marketing Issues -- Consumer Behavior: Persuasion and Image -- International/Multinational Marketing: Values and Behavior in the Age of Globalization -- Selling and Sales Management: Improving Salesperson Effectiveness -- Service Marketing: Parsing Post-Purchase Behaviors -- Sports Marketing: Sponsorship -- Consumer Behavior: Desire and Readiness -- Marketing Strategy: Frontiers in Marketing Strategy -- Marketing Promotion and Communication: Factors Impacting Advertising Effectiveness -- International/Multinational Marketing: Brands and Choice in the Age of Globalization -- Service Marketing: Can We Relate? -- Marketing Strategy: Marketing Orientation -- Product and Brand Management: Brand Impression, Meanings, and Cross-Cultural Analyses -- Supply Chain Management: The Impact of Supply Chain Management on Firm Performance -- Service Marketing Competitive: Both Sides Now -- Sports Marketing Special Session: Psychology and Effective Media Utilization in Sports Marketing -- Electronic and Interactive Marketing: Understanding Online Transactions and Communications -- Product and Brand Management Special Session: Communicating with Product Design -- Retailing: Consumers Reactions to Technology in the Shopping Process -- Selling and Sales Management: Dealing with the Consequences of Salespersons’ Stress, Burnout, and Deviant Behavior -- Product and Brand Management: Brand Equity, Diagnosticity, and Defensive Strategies -- Electronic and Interactive Marketing: Advances in Online and Hybrid Retailing -- Consumer Behavior: Consumer Roles and Rites. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics/Management Science. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales/Distribution/Call Center/Customer Service. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Borna, Shaheen. |
| Relator term | editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783319118055 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1007/978-3-319-11806-2">http://dx.doi.org/10.1007/978-3-319-11806-2</a> |
| 912 ## - | |
| -- | ZDB-2-SBE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
No items available.