Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… (Record no. 3126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06704nam a22004575i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210624155438.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141105s2015 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319109121 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-319-10912-1 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robinson, Jr., Leroy. |
| Relator term | editor. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… |
| Medium | [electronic resource] : |
| Remainder of title | Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / |
| Statement of responsibility, etc. | edited by Leroy Robinson, Jr. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cham : |
| Name of publisher, distributor, etc. | Springer International Publishing : |
| -- | Imprint: Springer, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XLV, 836 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International Consumer Behavior -- Managing Performance in a Sustainable Environment -- Music, Athletes, Simplicity and Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On-line Consumer -- The Online Learning Environment: Delivering Quality? -- Management and Marketing Collaboration I -- Mixing Old and New Media: Insights into Media Selection -- Online Behavior and Value Creation -- Ethics Marketing: Understanding -- Potpurri des Services -- Marketing Buzz and Advertising Copy -- Strategic Marketing Management -- Using Private Labels and Store Atmospheric as Heuristics -- Social Media and Consumer Attitudes -- Conceptualization of Value Co-creation -- The Study of Marketing Institutions -- Managing the Customer Service Experience -- Value Co-creation: Consumer Interactions and Technology -- Branding and Shoppers -- Brands, Governments and Corporations -- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists -- Consumers' Ethical Evaluations and Behaviors -- How Advances in Technology and Sustainability are Changing the Retail Landscape -- Sustainability in the Apparel Supply Chain -- Materialism and Conspicuous Consumption -- Value Co-creation and Digital Environment -- Going "Green" and the Effects on Consumer Evaluations -- Brands and Consumers -- Latin American Marketing Issues II -- Value Co-creation for Firms, Services, and Markets -- Issues in New Technology Usage -- Pedagogical Techniques and the Role of Students in Marketing Education -- Marketing's Role in Supply Chain Success -- Assessing Student Learning & Required Skills -- Celebrity Endorsements and Celebrity Brands -- What Does Brand Image Tell US About Brand Stability? -- Research Frameworks, Influences, and Sustainability Trends -- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals -- Consumer Decision-Making and Learning -- Product and Branding Issues -- Achieving a Sustainable Supply Chain -- Consumer Welfare and Marketing Promotions -- The Challenge of Setting Prices and the Impact of the Firm -- Social Marketing Research: Measures, Analyses, and Implication Issues -- New Frontiers in Marketing Communication -- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior -- Entrepreneurs, Networks and Success -- International Branding -- The Teaching of Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social Responsibility -- Buyers and Sellers -- Intelligence and Salesperson's Effectiveness -- Understanding Customer Loyalty and Customer Value Perceptions -- When Consumers Get Emotional -- Corporate Social Responsibility: Social and Sustainable Marketing -- Managing Supply Chain Relationships -- Exploring the On-line Offering -- eCommerce II -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Marketing Theory and Strategy -- Managing Complexity and Risk in Supply Chains -- Young Consumers -- Consumer Identity and Sense of Self -- Consumer Response to Product Texture, Packaging and Process -- eCommerce I -- Retailing in the Digital Age and Global Marketplace -- Consumer Emotion and Empowerment -- Management and Marketing Collaboration II -- Internationalization and Methodology -- Organizational Technology Usage -- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology -- Cross Cultural Consumer Behavior -- Research Issues in Branding, Proliferations and Segments -- Understanding Retail Employees and Their Impact on Sales Performance -- Orientations, Norms and Experiences -- Issues on Consumer Motivation -- Latin American Marketing Issues I -- Emotions, Intentions and Impulses -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Outstanding Marketing Teacher Award Winners' Presentations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics/Management Science. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales/Distribution/Call Center/Customer Service. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783319109114 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1007/978-3-319-10912-1">http://dx.doi.org/10.1007/978-3-319-10912-1</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
No items available.