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Public relations cases : (Record no. 229)

MARC details
000 -LEADER
fixed length control field	03055cam a2200433 a 4500
001 - CONTROL NUMBER
control field	2009036140
003 - CONTROL NUMBER IDENTIFIER
control field	DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20151013135803.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090828s2010 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009036140
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415773362 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415773369 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415773379 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415773377 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780203088982 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0203088980 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocn435422996
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	YDX
--	DEBBG
--	YDXCP
--	BTCTA
--	BAKER
--	OCLNG
--	BWK
--	CDX
--	BWX
--	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HM1221
Item number	.P78 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.2
Edition number	22
245 00 - TITLE STATEMENT
Title	Public relations cases :
Remainder of title	international perspectives /
Statement of responsibility, etc.	edited by Danny Moss and Melanie Powell with Barbara DeSanto.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York, NY :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 192 p. :
Other physical details	ill., maps ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.
520 ## - SUMMARY, ETC.
Summary, etc.	This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The book also examines: the use of social media and blogging as a communications medium; the growing importance of corporate social responsibility programmes; local authority identity change; high profile international charitable fundraising; sports sponsorship; property sector PR.
590 ## - LOCAL NOTE - Cataloguer & Date
Local note	rua 30/04/13
591 ## - Local Note: Item Class (Ref/Loans/Arch): Loans
Local Note: Item Class	Loans
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
Form subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
Form subdivision	Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Corporations
General subdivision	Public relations
Form subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	International business enterprises
Form subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Moss, Danny,
Dates associated with a name	1954-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Powell, Melanie.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	DeSanto, Barbara,
Dates associated with a name	1950-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Monograph & others

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Collection code	Shelving location	Copy number
Dewey Decimal Classification	CBN ABEOKUTA BRANCH LIBRARY	CBN ABEOKUTA BRANCH LIBRARY	14/02/2019	659.2 PUB	31008100757539	14/02/2019	14/02/2019	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN AKURE BRANCH LIBRARY	CBN AKURE BRANCH LIBRARY	09/05/2018	659.2 PUB	31008100546809	09/05/2018	09/05/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN BAUCHI BRANCH LIBRARY	CBN BAUCHI BRANCH LIBRARY	04/04/2018	659.2 PUB	31008100387402	04/04/2018	04/04/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN BENIN BRANCH LIBRARY	CBN BENIN BRANCH LIBRARY	15/02/2019	659.2 PUB	31008100803614	15/02/2019	15/02/2019	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN CALABAR BRANCH LIBRARY	CBN CALABAR BRANCH LIBRARY	14/11/2019	659.2 PUB	31008100422308	14/11/2019	14/11/2019	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN ENUGU BRANCH LIBRARY	CBN ENUGU BRANCH LIBRARY	31/07/2018	659.2 PUB	31008100627237	31/07/2018	31/07/2018	Monograph & others	Non-fiction	General Stacks	c. 1
Dewey Decimal Classification	CBN HQ Library	CBN HQ Library	13/10/2015	659.2 PUB	31008100005178	13/10/2015	13/10/2015	Monograph & others
Dewey Decimal Classification	CBN HQ Library	CBN HQ Library	13/10/2015	659.2 PUB	31008100005186	13/10/2015	13/10/2015	Monograph & others
Dewey Decimal Classification	CBN IBADAN BRANCH LIBRARY	CBN IBADAN BRANCH LIBRARY	29/11/2018	659.2 PUB	31008100732219	29/11/2018	29/11/2018	Monograph & others	Non-fiction	General Stacks	c1
Dewey Decimal Classification	CBN ILORIN BRANCH LIBRARY	CBN ILORIN BRANCH LIBRARY	06/03/2019	659.2 PUB	31008100459938	06/03/2019	06/03/2019	Monograph & others	Non-fiction	General Stacks
Dewey Decimal Classification	CBN JOS BRANCH LIBRARY	CBN JOS BRANCH LIBRARY	17/07/2018	659.2	31008100532874	17/07/2018	17/07/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN KADUNA BRANCH LIBRARY	CBN KADUNA BRANCH LIBRARY	27/11/2018	659.2 PUB	31008100508460	27/11/2018	27/11/2018	Monograph & others	Non-fiction	General Stacks
Dewey Decimal Classification	CBN KANO BRANCH LIBRARY	CBN KANO BRANCH LIBRARY	10/05/2018	659.2 PUB	31008100653928	10/05/2018	10/05/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN KATSINA BRANCH LIBRARY	CBN KATSINA BRANCH LIBRARY	04/04/2018	659.2	31008100373410	04/04/2018	04/04/2018	Monograph & others	Non-fiction	General Stacks
Dewey Decimal Classification	CBN LAGOS LAISON OFFICE LIBRARY	CBN LAGOS LAISON OFFICE LIBRARY	09/05/2018	659.2 PUB	31008100690052	09/05/2018	09/05/2018	Monograph & others		General Stacks	c.1
Dewey Decimal Classification	CBN LAGOS LEARNING CENTRE LIBRARY	CBN LAGOS LEARNING CENTRE LIBRARY	19/10/2018	659.2 PUB	31008100722699	19/10/2018	19/10/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN MAIDUGURI BRANCH LIBRARY	CBN MAIDUGURI BRANCH LIBRARY	25/10/2018	659.2 PUB	31008100448360	25/10/2018	25/10/2018	Monograph & others	Non-fiction	General Stacks	c. 1
Dewey Decimal Classification	CBN MAKURDI BRANCH LIBRARY	CBN MAKURDI BRANCH LIBRARY	13/10/2015	659.2 PUB	31008100365739	30/05/2019	13/10/2015	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN MINNA BRANCH LIBRARY	CBN MINNA BRANCH LIBRARY	28/08/2018	659.2 PUB	31008100588215	28/08/2018	28/08/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN OWERRI BRANCH LIBRARY	CBN OWERRI BRANCH LIBRARY	17/05/2018	659.2 PUB	31008100473905	17/05/2018	17/05/2018	Monograph & others	Non-fiction	General Stacks	c.1
Dewey Decimal Classification	CBN PORTHARCOURT BRANCH LIBRARY	CBN PORTHARCOURT BRANCH LIBRARY	16/05/2018	659.2 PUB	31008100520689	16/05/2018	16/05/2018	Monograph & others	Non-fiction	General Stacks	C.1
Dewey Decimal Classification	CBN SOKOTO BRANCH LIBRARY	CBN SOKOTO BRANCH LIBRARY	12/04/2018	659.2 PUB	31008100401419	12/04/2018	12/04/2018	Monograph & others	Non-fiction
Dewey Decimal Classification	CBN UYO BRANCH LIBRARY	CBN UYO BRANCH LIBRARY	25/04/2018	659.2 PUB	31008100550314	25/04/2018	25/04/2018	Monograph & others	Non-fiction	General Stacks	C1
Dewey Decimal Classification	CBN YOLA BRANCH LIBRARY	CBN YOLA BRANCH LIBRARY	13/04/2018	659.2 PUB	31008100487400	13/04/2018	13/04/2018	Monograph & others	Non-fiction	General Stacks	c.1