The concept of corporate strategy /
Andrews, Kenneth R.
The concept of corporate strategy / - Rev. ed. - Homewood, Illinois : R. D. Irwin , c1980. - xi, 180 p.:ill,
Includes bibliographical references and index.
The substance of this book is the subject matter of the field of professional study usually called business policy. The concept of strategy originated in professional schools of management. Its format has traditionally included complex cases, continually renewed, which present as far as practicable the total situation of a company.
0256023719 (pbk.)
Business planning.
HD30.28 / .A53 1980
658.4'012 / AND
The concept of corporate strategy / - Rev. ed. - Homewood, Illinois : R. D. Irwin , c1980. - xi, 180 p.:ill,
Includes bibliographical references and index.
The substance of this book is the subject matter of the field of professional study usually called business policy. The concept of strategy originated in professional schools of management. Its format has traditionally included complex cases, continually renewed, which present as far as practicable the total situation of a company.
0256023719 (pbk.)
Business planning.
HD30.28 / .A53 1980
658.4'012 / AND