The fortune at the bottom of the pyramid :
Prahalad, C. K.
The fortune at the bottom of the pyramid : eradicating poverty through profits / - Revised and updated 5th anniversary ed. - Upper Saddle River, N.J. : Wharton School Pub., c2010. - xxii, 407 p. :
This work talks about how to serve the world's poorest people and make a profit; new strategies and tactics for building winning business in today's markets; new bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond; insights from top CEO succeeding in emerging markets among others.
9780137009275 (alk. paper) 0137009275 (alk. paper)
International business enterprises
Non-governmental organizations
Poor
Economic assistance
Globalization
HD2932 / .P73 2010
338.8'881724 / PRA
The fortune at the bottom of the pyramid : eradicating poverty through profits / - Revised and updated 5th anniversary ed. - Upper Saddle River, N.J. : Wharton School Pub., c2010. - xxii, 407 p. :
This work talks about how to serve the world's poorest people and make a profit; new strategies and tactics for building winning business in today's markets; new bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond; insights from top CEO succeeding in emerging markets among others.
9780137009275 (alk. paper) 0137009275 (alk. paper)
International business enterprises
Non-governmental organizations
Poor
Economic assistance
Globalization
HD2932 / .P73 2010
338.8'881724 / PRA