Business research methods /
Business research methods /
- 8th ed / International edition
- Mason, OH : South-Western Cengage Learning, c2010
- xxii, 674 p. :
Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.
Includes bibliographical references (p. 661-667) and index.
Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
9781439080702 (pbk) 1439080704
Management
Business
Business research
Research methods
HD30.4 .Z54 2010
658.4'03'072 / BUS
Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.
Includes bibliographical references (p. 661-667) and index.
Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
9781439080702 (pbk) 1439080704
Management
Business
Business research
Research methods
HD30.4 .Z54 2010
658.4'03'072 / BUS