Central Bank of Nigeria Library

The strategy of multinational enterprise :

Brooke, Michael Z.

The strategy of multinational enterprise : organisation and finance / - Harlow : Longmans, c1970. - xv, 389 p.

Bibliography: p. [367]-377.

The book discusses three aspects of multinational enterprises: (1) the organization structure and organizational relationships, (2) financial policies and practices, and (3) performance, motives, and the environment. The material presented is unusually frank and practical and should be of interest to any executive who is either already managing a multinational operation, considering the possibility of launching a multinational venture, or concerned about competing with a multinational competitor

058244568X


International business enterprises.

HD69.I7 / B753

658.1'8 / BRO