Strategic brand management :
Keller, Kevin Lane,
Strategic brand management : building, measuring, and managing brand equity / - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. :
Includes bibliographical references and index.
9780131888593 (casebound) 0131888595 (casebound)
Brand name products
HD69.B7 / K45 2008
658.8/27 KEL
Strategic brand management : building, measuring, and managing brand equity / - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. :
Includes bibliographical references and index.
9780131888593 (casebound) 0131888595 (casebound)
Brand name products
HD69.B7 / K45 2008
658.8/27 KEL