Bank Strategic Management and Marketing /
Channon, Derek F.
Bank Strategic Management and Marketing / - Chichester ; New York : Wiley, c1986. - x, 246 p. :
Includes index.
This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context.
0471903833 :
Bank Management.
Bank Marketing.
HG1615 / .C46 1986
332.1'068 / CHA
Bank Strategic Management and Marketing / - Chichester ; New York : Wiley, c1986. - x, 246 p. :
Includes index.
This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context.
0471903833 :
Bank Management.
Bank Marketing.
HG1615 / .C46 1986
332.1'068 / CHA