Teaching entrepreneurship to undergraduates /
Jones, Colin.
Teaching entrepreneurship to undergraduates / Colin Jones. - Cheltenham, UK : Edward Elgar, c2011 - xvii, 166 p. : ill. ; 24 cm.
Includes bibliographical references (p. 158-163) and index.
Foreword / Allan Gibb -- Your teaching philosophy -- Entrepreneurship education -- The ontological dilemma -- The reasonable adventurer -- Student diversity -- The learning environment -- The resource profile -- The art of selling -- Evaluating ideas -- Business plans -- Accounting for interaction.
The book provides a unique and superior conceptualization of entrepreneurship education, creating a more student-centric approach to learning, not a lecturer-centric approach to teaching.
9781849804066 1849804060
2011924307
Entrepreneurship--Study and teaching (Higher)
HB615 / .J657 2011
338.04
Teaching entrepreneurship to undergraduates / Colin Jones. - Cheltenham, UK : Edward Elgar, c2011 - xvii, 166 p. : ill. ; 24 cm.
Includes bibliographical references (p. 158-163) and index.
Foreword / Allan Gibb -- Your teaching philosophy -- Entrepreneurship education -- The ontological dilemma -- The reasonable adventurer -- Student diversity -- The learning environment -- The resource profile -- The art of selling -- Evaluating ideas -- Business plans -- Accounting for interaction.
The book provides a unique and superior conceptualization of entrepreneurship education, creating a more student-centric approach to learning, not a lecturer-centric approach to teaching.
9781849804066 1849804060
2011924307
Entrepreneurship--Study and teaching (Higher)
HB615 / .J657 2011
338.04