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International business strategy in emerging country markets :

Jansson, Hans.

International business strategy in emerging country markets : the institutional network approach / - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007. - xxiii, 286 p. :

Includes bibliographical references (p. 261-276) and indexes.

This book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets.

ISBN: 1845427882 (hardcover) 9781845427887 (hardcover)

Subjects--Topical Terms:
International business enterprises - Asia
International business enterprises - Europe, eastern
International business enterprises - Developing countries
Corporations- Developing country.
Corporations - Asia
Corporations - Europe, eastern

LC Class. No.: HD2932 / .J355 2007

Dewey Class. No.: 658.4'012 / JAN

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