Business wargames /
James, Barrie G.
Business wargames / - England: Penguin Books Ltd, c1984 - ix, 234p. :ill ; 20cm
Includes bibliographical references and index.
The author shows you how the well-tested tactics of the military can be applied to your business. Using examples from the tragic mistakes and brilliant victories of military history, James draws striking parallels with case histories (both successes and failures) of industries worldwide.
0140081046 (pbk)
Business planning
Marketing - management
Strategic planning
658.4012 / JAM
Business wargames / - England: Penguin Books Ltd, c1984 - ix, 234p. :ill ; 20cm
Includes bibliographical references and index.
The author shows you how the well-tested tactics of the military can be applied to your business. Using examples from the tragic mistakes and brilliant victories of military history, James draws striking parallels with case histories (both successes and failures) of industries worldwide.
0140081046 (pbk)
Business planning
Marketing - management
Strategic planning
658.4012 / JAM