Innovation and Product Management
Gaubinger, Kurt.
Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction / [electronic resource] : by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani. - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015. - XVI, 327 p. 199 illus. online resource. - Springer Texts in Business and Economics, 2192-4333 . - Springer Texts in Business and Economics, .
Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
9783642543760
10.1007/978-3-642-54376-0 doi
Economics.
Marketing.
Economics/Management Science.
Innovation/Technology Management.
Production/Logistics/Supply Chain Management.
Marketing.
HD28-70
658.514
Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction / [electronic resource] : by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani. - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015. - XVI, 327 p. 199 illus. online resource. - Springer Texts in Business and Economics, 2192-4333 . - Springer Texts in Business and Economics, .
Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
9783642543760
10.1007/978-3-642-54376-0 doi
Economics.
Marketing.
Economics/Management Science.
Innovation/Technology Management.
Production/Logistics/Supply Chain Management.
Marketing.
HD28-70
658.514