Customer Knowledge Management
Sain, Soumit.
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus / [electronic resource] : by Soumit Sain, Silvio Wilde. - Cham : Springer International Publishing : Imprint: Springer, 2014. - XVIII, 207 p. 35 illus., 2 illus. in color. online resource. - Management for Professionals, 2192-8096 . - Management for Professionals, .
Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix.
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.
9783319050591
10.1007/978-3-319-05059-1 doi
Economics.
Marketing.
Management information systems.
Applied psychology.
Economics/Management Science.
Marketing.
Business Information Systems.
Industrial, Organisational and Economic Psychology.
Human Resource Management.
Market Research.
HF5410-5417.5
658.8
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus / [electronic resource] : by Soumit Sain, Silvio Wilde. - Cham : Springer International Publishing : Imprint: Springer, 2014. - XVIII, 207 p. 35 illus., 2 illus. in color. online resource. - Management for Professionals, 2192-8096 . - Management for Professionals, .
Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix.
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.
9783319050591
10.1007/978-3-319-05059-1 doi
Economics.
Marketing.
Management information systems.
Applied psychology.
Economics/Management Science.
Marketing.
Business Information Systems.
Industrial, Organisational and Economic Psychology.
Human Resource Management.
Market Research.
HF5410-5417.5
658.8