The economics of e-commerce :
Vulkan, Nir.
The economics of e-commerce : a strategic guide to understanding and designing the online marketplace / Economics of ecommerce / - Princeton, N.J. : Princeton University Press , c2003. - xv, 218 p. :äb ill. ;
Includes index
Includes bibliographical references (p. 209-212) .
This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.
9780691089065 (cloth : alk. : paper) 069108906X (cloth : alk. : paper)
Electronic commerce.
e-Business
Internet ---Marketing
HF5548.32 / .V85 2003
381.142 / VUL
The economics of e-commerce : a strategic guide to understanding and designing the online marketplace / Economics of ecommerce / - Princeton, N.J. : Princeton University Press , c2003. - xv, 218 p. :äb ill. ;
Includes index
Includes bibliographical references (p. 209-212) .
This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.
9780691089065 (cloth : alk. : paper) 069108906X (cloth : alk. : paper)
Electronic commerce.
e-Business
Internet ---Marketing
HF5548.32 / .V85 2003
381.142 / VUL