Proactive marketing for new and experienced library directors :
Goldsmith, Melissa Ursula Dawn,
Proactive marketing for new and experienced library directors : going beyond the gate count / - Kidlington, UK : Elsevier, 2014. - xxix, 186 pages : - Chandos information professional series .
Includes bibliographical references and index.
This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance.
1843347873 (pbk.) 9781843347873 (pbk.) 9781780634685 (online)
Academic libraries
Libraries and students.
Libraries and scholars.
Libraries and teachers.
Academic libraries
Z675.U5 / G653 2014
025.1977
Proactive marketing for new and experienced library directors : going beyond the gate count / - Kidlington, UK : Elsevier, 2014. - xxix, 186 pages : - Chandos information professional series .
Includes bibliographical references and index.
This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance.
1843347873 (pbk.) 9781843347873 (pbk.) 9781780634685 (online)
Academic libraries
Libraries and students.
Libraries and scholars.
Libraries and teachers.
Academic libraries
Z675.U5 / G653 2014
025.1977