The economics of business strategy /
Lipczynski, John.
The economics of business strategy / - Harlow : FT Prentice Hall, c2004. - xxii, 321 p. :
Includes bibliographical references and index.
Examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management." "The book is written for the growing number of courses at MBA, undergraduate,
9780273676256 (pbk.) 0273676253 (pbk.)
Strategic planning
Business planning
Managerial economics.
658.4'012 / LIP
The economics of business strategy / - Harlow : FT Prentice Hall, c2004. - xxii, 321 p. :
Includes bibliographical references and index.
Examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management." "The book is written for the growing number of courses at MBA, undergraduate,
9780273676256 (pbk.) 0273676253 (pbk.)
Strategic planning
Business planning
Managerial economics.
658.4'012 / LIP