Business strategy :
Campbell, David J.
Business strategy : an introduction / - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, c2002. - xxi, 478 p. :
Includes bibliographical references and index.
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
9780750655699 0750655690
Business planning.
Strategic planning.
HD30.28 / .C356 2002
658.4'012 / CAM
Business strategy : an introduction / - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, c2002. - xxi, 478 p. :
Includes bibliographical references and index.
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
9780750655699 0750655690
Business planning.
Strategic planning.
HD30.28 / .C356 2002
658.4'012 / CAM