Modern marketing /
Jefkins, Frank William.
Modern marketing / Frank Jefkins. - 3rd ed. - London : M + E, 1993. - x, 339 p. ill.; 22 cm. - M & E handbook series, 0265-8828 .
Includes index.
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
9780712108539 071210853X (pbk)
94116903
Marketing
HF5415 / .J445 1993
658.8
Modern marketing / Frank Jefkins. - 3rd ed. - London : M + E, 1993. - x, 339 p. ill.; 22 cm. - M & E handbook series, 0265-8828 .
Includes index.
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
9780712108539 071210853X (pbk)
94116903
Marketing
HF5415 / .J445 1993
658.8