Corporate innovation and entrepreneurship :
Kuratko, Donald F.
Corporate innovation and entrepreneurship : entrepreneurial development within organizations / - 3rd. International ed. - Mason, Ohio : South-Western/Cengage Learning, 2011. - xviii, 483 p. :
Previous ed.: Corporate entrepreneurship and innovation : entrepreneurial development within organizations / Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin.
Includes bibliographical references and index.
Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" provides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.
9781111526917 (pbk.) 1111526915 (pbk.)
Entrepreneurship.
Organizational change.
Business planning.
658.4'21
Corporate innovation and entrepreneurship : entrepreneurial development within organizations / - 3rd. International ed. - Mason, Ohio : South-Western/Cengage Learning, 2011. - xviii, 483 p. :
Previous ed.: Corporate entrepreneurship and innovation : entrepreneurial development within organizations / Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin.
Includes bibliographical references and index.
Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" provides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.
9781111526917 (pbk.) 1111526915 (pbk.)
Entrepreneurship.
Organizational change.
Business planning.
658.4'21