The commercial banking industry /
The commercial banking industry /
- Englewood Cliffs, N.J. : Prentice-Hall, c1962.
- xx, 395 p. :ill,
A monograph prepared for the Commission on Money and Credit.
Includes bibliographical references.
The book examines the importance of Commercial banking in a service industry. It identified that the loan and investment policies of commercial bankers are strategically subordinated to the customer service aspect of banking and cannot be understood apart from this aspect.
Banks and banking.
HG1601 / .A54
332.120973 / COM
A monograph prepared for the Commission on Money and Credit.
Includes bibliographical references.
The book examines the importance of Commercial banking in a service industry. It identified that the loan and investment policies of commercial bankers are strategically subordinated to the customer service aspect of banking and cannot be understood apart from this aspect.
Banks and banking.
HG1601 / .A54
332.120973 / COM