Export marketing operations :
Winter, Lothar G.
Export marketing operations : a case study approach / - New Delhi : Indian Institute of Foreign Trade, c1969. - xvi, 410 p. ;
Includes bibliographical references: p. 371-410.
The book systematically presents Indian export cases on export marketing operations based on a predesignated conceptional framework.
Foreign trade promotion.
Export marketing.
HF1589 / .W53
658.8 / WIN
Export marketing operations : a case study approach / - New Delhi : Indian Institute of Foreign Trade, c1969. - xvi, 410 p. ;
Includes bibliographical references: p. 371-410.
The book systematically presents Indian export cases on export marketing operations based on a predesignated conceptional framework.
Foreign trade promotion.
Export marketing.
HF1589 / .W53
658.8 / WIN